Terms & Conditions of Use
Last updated: 26 October 2026
1. About this website
adlblog.com (the "Site") is owned and operated by Amplify Leads Inc., a federal corporation (Canada), corporation number 15201268, registered office 131 Downsview Avenue, North York, Ontario M3M 1E3, Canada ("we", "us"). Contact: [email protected]. By using the Site you agree to these Terms and our Privacy Policy. If you do not agree, please do not use the Site.
2. This is an advertisement
The Site is an advertisement. It is not a news article, blog or consumer protection update, and it is not provided by a government body. We are an independent affiliate advertising publisher that promotes Seniors Choice life insurance. We are not an insurer, insurance broker or agent, we do not underwrite or sell insurance, and we do not give personalized insurance, financial, tax or legal advice.
3. The insurance product
- Seniors Choice life insurance is offered by Seniors Choice Insurance Agency (a trading name of Neilson Financial Services Inc., registered in Ontario, and Neilson Insurance Services Canada Inc., registered in Alberta) and underwritten by Canadian Premier Life Insurance Company, operating as Securian Canada.
- It is paid life insurance, not a government benefit or cash grant. It is available to eligible Canadian residents aged 40–80 and is not currently available in Quebec.
- Maximum coverage depends on age ($250,000 for ages 40–60, $200,000 for ages 61–70, $150,000 for ages 71–80). Amounts shown are maximums and are not guaranteed.
- Requesting a quote is free and carries no obligation. If you buy a policy, premiums are payable and depend on your circumstances and the coverage chosen. Eligibility, approval, exclusions, limitations and all policy conditions are determined by the insurer.
- Information on this Site is general and summary in nature. The insurer's policy documents and product information are the only authoritative source of the terms of coverage, and prevail over anything on this Site.
4. Requesting a quote
When you click an offer link, you leave this Site and go to the insurer's or its representative's website or application, where their terms and privacy policy apply. If you submit information to us and consent, we may pass it to the insurer or its representative so they can contact you. You agree to provide information that is accurate and complete. You must be at least 18 years old and a Canadian resident to request a quote.
5. Using the Site
You may use the Site for your own lawful, personal, non-commercial purposes. You must not: use it unlawfully or fraudulently; submit another person's information without authority; interfere with or attempt to disrupt the Site or its security; use bots, scrapers or automated means; or copy, reproduce or redistribute our content without permission.
6. Intellectual property
The Site's content, design, text, graphics and logos are owned by us or our licensors and are protected by copyright and trademark laws. Seniors Choice and other third-party names and marks belong to their owners; their use does not imply endorsement beyond the advertising relationship described above.
7. Third-party links and content
The Site contains links to third-party sites. We do not control or endorse them and are not responsible for their content, products or practices.
8. No warranty
We aim to keep the information on the Site accurate and current but do not warrant that it is complete, accurate or up to date, or that the Site will be uninterrupted or error-free. It is provided "as is" and "as available" to the extent permitted by law.
9. Limitation of liability
To the extent permitted by applicable law, we are not liable for any indirect, incidental, special or consequential loss, or for any loss arising from your reliance on information on the Site, from a decision about insurance, or from the acts or omissions of the insurer or any third party. Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law, including liability for fraud or fraudulent misrepresentation, or any rights you have under consumer protection laws in your province or territory that cannot be waived.
10. Privacy, cookies and electronic messages
Our collection and use of personal information is described in the Privacy Policy. We and our partners send marketing messages only in accordance with applicable law, including Canada's Anti-Spam Legislation, and you may unsubscribe at any time.
11. Changes
We may update the Site and these Terms from time to time. The updated version applies from the date shown above. Please review them regularly. Continued use after a change means you accept the updated Terms.
12. Governing law
These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable there. You may bring proceedings in the courts of Ontario, except that if you are a consumer resident in another province or territory, you keep the benefit of the mandatory consumer protection laws of your province or territory and may bring proceedings in its courts.
13. Severability and language
If any provision of these Terms is found unenforceable, the rest remains in effect. These Terms are written in English; on request, the parties have expressly required that the Terms and related documents be drawn up in English (Les parties ont expressément exigé que les présentes soient rédigées en anglais).
14. Contact
Amplify Leads Inc., 131 Downsview Avenue, North York, Ontario M3M 1E3, Canada — [email protected] — see also our Contact page.